Writing - Writing Well

To make readers want to read what you have to say, you have to make your prose exciting, interesting and meaningful. It has to be substantive, significant, jump off the page and come alive. If yo

u merely repeat whatyou've read, in your own words of course, the writing will probably be dull,

boring, shallow and stultifying. Readers will want to click quickly through your site and shuffle off to snoozeville.

Don't make your prose shallow, superficial, boring and meaningless. Don't lob glittering generalities, rendering us unconscious with the thud.

Instead, allow us to feel the adventure, see the surprise, hear the cadence and touch the text. Allow the reader to read what is uniquely yours: your discovery; exploration; excitement and meaning.

Of course, good mechanics (spelling, sentence sense, diction, grammatical construction, etc.) are always a strength as they make reading clear and free of mental obstructions.

The goal is good quality prose not a mixture of a schlock, thrown-together, salad.