SUFFOLK COUNTY COMMUNITY COLLEGE

                                                                Grant Campus

 

                                                             COURSE OUTLINE

 

COURSE TITLE:  Introduction to Business                                    CAT NO.:     BA11

INSTRUCTOR:                                                                                     SEMESTER:

 

TEXTBOOK: BUSINESS, A Changing World, 5th ed. Ferrel, Hirt & Ferrel

 

SUPPLEMENTAL READINGS:  See Instructor for listing. 

         

COURSE DESCRIPTION:  An introduction to the role of business in American life as a primary source of goods, services, employment and income.  The course provides the beginning business student and the non-business student with an understanding of the basic nature and scope of business and its relation to government and all members of society.  Students examine the operation and activities of large and small enterprises and the interrelationship of the various specialized fields of business. 

 

COURSE OBJECTIVES

Through lectures, classroom discussions, and readings, the student will come to understand:

 

1.         the terminology used in business organizations;

 

2.         the types of business organizations and how they operate in our modern day political, social and economic environment;

 

3.         the basic functions of management within small sole proprietorships and giant corporations and why these functions are essential to a successful business;

 

4.         the decision making process used by managers and/or owners

 

5.         the common causes of business problems and methods used to resolve them;

 

6.         the behavior of various employees and managers of business and how to influence that behavior to achieve the objectives of the organization;

 

7.         the components of a marketing strategy and their importance;

 

8.         financial, accounting and computer techniques and their importance as tools of business.

 

PROCEDURES FOR ACCOMPLISHING THESE OBJECTIVES

 

1. At each class there will be a summary of the assigned topic.  This summary will include          

    both lecture and discussion.

2. Tests will be conducted throughout the semester.

3. Current business news from daily newspapers will be reviewed.

4. Case studies, films, and other audio visual aids may be utilized.

5. Articles from business publications may be analyzed.

STUDENT REQUIREMENTS FOR COMPLETION OF COURSE

 

1. Read assigned chapters in the text and be prepared to discuss them in class.

 

2. Successful completion of a maximum of 3 examinations based on textbook, class lectures and discussions and any outside reading assignments, each of class length.  The specific dates will be announced in class.  Questions will be objective and/or essay type.

 

3. Complete any assigned case studies and articles.  The specific nature and due dates will be      announced in class.

 

4. Substantial, meaningful class participation is essential to the success of student development     and will be given serious consideration when evaluating student performance.

 

GRADING POLICY

 

The students' grade will be determined as follows:

A maximum of 3 exams at 33 1/3% each .................100%

                                                         

 

Note: Instructor's evaluation of class performance will have definite effect on borderline grades.

 

ABSENCE POLICY

 

Attendance at every class meeting is expected.  Absences not over the equivalent of two classes is acceptable.  Extended absences due to illness or accident will be handled by personal consultation between the student and the professor.  Any missed work, including tests or other assignments, is the student's liability and will so effect his or her grade.  Students with excessive absences may be dropped and/or given an F grade for the course.

 

 

TESTS, ASSIGNMENT, MAKE‑UP POLICY, ETC.:

 

--Late cases, article assignments or projects, even if the student is absent will NOT be accepted.

--Makeup exams will be given for extenuating circumstances only.

--There is NO tape recording of lectures allowed unless by special permission of the instructor 

--Courteous behavior is expected.

--Cell phones should be put on silent ring.

 

 

 

 

 

 

 

 

 

 

 

WEEKLY OUTLINE OF TOPICS TO BE COVERED

 

WEEK              CHAPTER(S)                          TOPIC                                                            

 

1                      1                                              Understanding the U.S. Business System

 

                        2, & Appendix A                      Business Ethics & Social Responsibility

 

 2                     3                                              Understanding Business in a Borderless World

 

                        4                                              Managing Information Technology & E - Business

 

 3 - 4                5 Ð 6, & Appendix B                Starting & Growing a Business                                 

                                                           

5                                                                      TEST #1

 

 6                     7                                              Managing the Business Enterprise            

 

                        8                                              Organizing the Business Enterprise

                                                           

7                      9                                              Managing Services & Manufacturing Operations

 

 8                     10                                             Motivating the Workforce

 

9                      11, & Appendix C                    Managing Human Resources

                                               

                                                                        TEST #2

 

10                    12                                            Customer Driven Marketing

 

11                    13                                            Dimensions of Marketing Strategy

                                                           

12                    14                                            Money and the Financial System                                                       

 

 13                   15                                            Accounting & Financial Statement

                                                           

14                    16, & Appendix D                    Financial Management & Securities Markets

                                                           

15                                                                    TEST #3

 

Please Note:  This schedule is flexible to meet the needs of the group.  Topics may be deleted or added at the discretion of the instructor.  Please feel free to ask the instructor concerning any possible changes per this schedule.  It should be followed but it is not intended to be written in cement.